OTHER BROTHER is a design-led performance and fashion brand founded by young people who think playing is much more fun than winning.

We make clothing, gear, shoes and accessories for life and play, for a generation that doesn’t want labels on self-expression.

We believe play, like art, is a universal language. Competition is great and gym obsessions are real, but at OB, nobody has a monopoly on playing. Whatever your fitness level, whatever your age, whatever your sport — this is an equal playing field.

Founded in Pakistan, OTHER BROTHER comes from the group behind LAMA and Banana Road. We work with specialist makers in Sialkot, a city that has been making some of the world’s best sports gear for generations. It means we can make world-class equipment right here at home.

We like our fashion the way we like our sport: without too many rules. Wear it to play. Wear it to work. Try a sport you’re terrible at. Change your game. Nobody’s keeping score.

There’s a bear in all of us. Poke it once in a while.